SalesLetter - What to do with it
Sending out your Salesletter
Once you have your sales letter, what should you do with it?
Your List - we mentioned it before, but we will go over it again. Remember - the money is in the LIST!
If you haven’t already done so, you should create a landing page for your product and post your sales letter there, along with ordering information and payment links. Again, treat this page as a separate website: use your keywords, create an informative page title, and submit the URL to several search engines.
Another way to spread your sales letter is through an opt-in e-mail list. You may be tempted to take the “easy” approach to bulk e-mail and buy a list of addresses from a list broker. However, “cold” e-mailing is about as effective as cold sales calls: which is to say, it’s not effective. The most effective electronic mailings are delivered to a targeted list of people who have requested more information about your products or services.
There are many ways to build a targeted opt-in list:
- Set up an opt-in form on your website offering more information on your products or services, and link it to an autoresponder program.
- Offer incentives such as discounts or free reports to anyone who signs up for your list.
- Consider publishing your own newsletter or e-zine.
- Join forums and message boards related to your business and offer members exclusive information when they sign up for your list.
- List your opt-in autoresponder address on free Internet classifieds sites.
- Join a co-registration list (this costs money, but will deliver targeted subscribers in a short period of time) such as MeMail or HitMail.
You should definitely set up an autoresponder program to deliver your sales letter to everyone who signs up for your list. To get even more mileage from your opt-in list, consider creating a series of sales letters sent at timed intervals: every other day, every third day, or once a week are usually the best intervals because they keep your business in a potential customer’s sights without being overly intrusive.
Create your Business Salesletter
Sales Letter Structure
Outsource your Sales Letter
Your List and your Letter
Have a Question??
|
