Niche Niche Niche
Find the Right Market for You
Niche marketing is one of the most powerful strategies available for online businesses. Creating a niche allows you to focus your efforts and offer products and services people will want to buy.
Internet businesses have a few disadvantages when it comes to sales: there is no personal contact with the customer. Online shoppers can’t pick up and examine your products, nor can they see your services in action (unless, of course, you’re a website designer).
So the deciding factors for most people when they make Internet purchases include:
- The known factor: online merchants such as Amazon or eBay
- The professionalism and appearance of the website
- Testimonials or recommendations from other customers
- Price, options, and speed of delivery
- Whether or not they can get the products or services elsewhere
- The desire and interest you provide in your sales material (sales copy)
- The exclusive nature of the product
- The fact that it was recommended by an expert, or from an expert site
Since you’re not Amazon or eBay, you’ll have to rely on the other factors. The first three go a long way toward Internet marketing success, but the last four are often the deciding factor. In general, you have three to ten seconds to interest a potential customer before they click away from your website. If you can offer them something different, they’ll stick around for a while.
Why does niche marketing work online? You can provide quality information to your customer. You can research little known facts that your customer wants to know. You can provide this and no one else can. You come across as an expert in that niche.
There are two steps to finding your niche: choosing an industry you have
an interest in, and determining what that industry is missing.
Choose you Business Topics
Do what you love (or love what you do)
The You Catalogue: A Quiz
Discovering the missing link
Hot home business ideas
Oh, the possibilities!
New Feature!!
|
