Marketing your Business with Articles
Write your own story
Once you have several articles ready for distribution, the next step in your article marketing campaign is to submit them to article directories. An article directory is an online repository of information, usually grouped by subject, which allows busy webmasters to grab free content for their sites. The catch is, the author’s information and links must be posted with the articles.Submitting to article directories is a time-consuming process, as you must send your articles in one at a time, to individual directories. However, the time investment is worth your efforts. You will soon see a rise in your website traffic as your articles make their way through cyberspace.
Most article directories will have different formatting requirements for article submissions. For instance, some require you to wrap the text (rather than using a hard return at the end of each line) and some require a certain number of characters for each line. Be sure to read each directory’s formatting requirements before you submit, or you could end up having to resend everything.
There are hundreds of article directories online, and more being created as article marketing gains in popularity. It is beneficial to submit your articles to as many directories as possible. Here are a few I recommend to get you started:
Click here for a list of Article Directories.
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Your exclusive, informative and entertaining articles will provide you with the content you need to keep search engines happy and visitors coming back for more. Posting articles on your website is a great way to draw traffic, and it also makes your site more attractive to affiliate programs.
Where should you post your articles? Your front page is a good place to start. You can place a compelling article on your index page to hook visitors fast. If the article is particularly long, consider displaying the title and the first few paragraphs on your front page, and then linking both the article title and a “Click here to read more” line at the end to the article’s permanent page.
Rotate the articles that appear on your index page often; at least once a week. This will give visitors something new to look forward to and keep those search engine spiders indexing your site. If possible, try to post a timely article on your front page; for example, toward the end of December you can feature an article on special holiday beauty tips for ultra-busy moms.
You should also create a resources section that lists all of your available articles. Be sure to place a link in your website’s navigation bar that leads to a directory page. You can make your article directory a straight list of linked titles, or structure them the same way you would abridge an article for your home page.
Each of your articles should have a separate permanent page with links that lead to other related articles as well as back to your resource page and home page. BONUS: Did you know that you can submit your permanent article pages to search engines, just as you did with your main website? Follow the same steps to create submission information and get your articles listed on search engines.
Business Marketing
Search Engine Marketing
Article Marketing I
Article Marketing II
Article Directory List
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